The development of Shanghai Aiyu Education is a growth story that keeps pace with China’s wave of internationalization and continuously expands its service boundaries. Since its founding in 2015, the company has undergone a strategic evolution from single-service provision to an ecological layout:
1. Foundation Stage (Start-up Phase): In the early days, the company focused on international education consulting, with a focus on developing study abroad and study tour markets in Australia and New Zealand. It established overseas centers in Sydney, Toronto, Hong Kong and other locations, providing study abroad resources and local reception services for leading domestic education institutions, education groups and international schools. It accumulated its first batch of overseas university resources and student service experience, laying the foundation for a professional market reputation.
2. Expansion Stage (Brand & Business Development): With diversified market demand, the company officially launched the “Aurora” series of sub-brands, expanding its business to skilled migration, investment migration and overseas study tours. At the same time, it began to build business sectors in New Zealand and Canada, established exclusive or in-depth cooperation and direct agency relationships with many overseas partners, and extended services to B-side institutions and enterprises.
3. Integration Stage (Platform-based Development): Facing the wave of Chinese enterprises going global, the company upgraded its strategy, integrated internal and external resources, and formed a dual-wheel drive model: “International Education Resource Integration” and “Comprehensive Services for Enterprises Going Global”. Its business fully covers study abroad, immigration, overseas employment, property investment, as well as legal, tax and M&A consulting required for enterprise globalization.
4. Deepening Stage (Ecosystem Construction): At present, the company has developed into a comprehensive platform with a stable network of overseas partners, a mature service system and a cross-field professional team. In the future, it will continue to deepen resource layout in key countries, explore technological means to improve service efficiency and experience, and strive to build a smarter and closer global service ecosystem.
